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A List Apart

Provided courtesy of:
http://www.alistapart.com/articles/

The Look That Says Book: 2010-09-07T09:00:46+00:00 - Hyphenation and justification: It’s not just for print any more. Armed with good taste, a special unicode font character called the soft hyphen, and a bit o’ JavaScript jiggery, you can justify and hyphenate web pages with the best of them. Master the zero width space. Use the Hyphenator.js library to bottle fame, brew glory, and put a stopper in death. Create web pages that hyphenate and justify on the fly, even when the layout reflows in response to changes in viewport size.
Strategic Content Management: 2010-09-07T09:00:12+00:00 - Any web project more complex than a blog requires custom CMS design work. It’s tempting to use familiar tools and try to shoehorn content in—but we can’t select the appropriate tool until we’ve figured out the project’s specific needs. So what should a CMS give us, apart from a bunch of features? How can we choose and customize a CMS to fit a project’s needs? How can content strategy help us understand what those needs really are? And what happens a day, a week, or a year after we’ve installed and customized the CMS?
Apps vs. the Web: 2010-08-17T10:00:52+00:00 - There's an app for that, and you're the folks who are creating it. But should you design a web-based application, or an iPhone app? Each approach has pluses and minuses—not to mention legions of religiously rabid supporters. Apple promotes both approaches (they even gave the web a year-long head start before beginning to sell apps in the store), and the iPhone's Safari browser supports HTML5 and CSS3 and brags a fast JavaScript engine. Yet many companies and individuals with deep web expertise choose to create iPhone apps instead of web apps that can do the same thing. Explore both approaches and learn just about everything you'll need to know if you choose to create an iPhone app—from the lingo, to the development process, to the tricks that can smooth the path of doing business with Apple.
Good Help is Hard to Find: 2010-08-17T10:00:36+00:00 - Help content gets no respect. For one thing, it is content, and our horse-before-cart industry is only now beginning to seriously tackle content strategy. For another, we assume that our site is so usable, nobody will ever need the help content anyway. Typically, no one is in charge of the help content and no strategy exists to keep it up to date. On most sites, help content is hard to find, poorly written, blames the user, and turns a mildly frustrating experience into a lousy one. It's time to rethink how we approach this part of our site. Done well, help content offers tremendous potential to earn customer loyalty. By learning to plan for and create useful help content, we can turn frustrated users into our company's biggest fans.
Kick Ass Kickoff Meetings: 2010-08-03T09:00:51+00:00 - Too many kickoff meetings squander the busiest, most expensive people's time reiterating what everyone already knows. If every meeting is an opportunity, why waste your first one? By asking stakeholders tough questions before the kick-off, and using the meeting itself to explore ideas and build relationships, you can turn a room of mutually suspicious turf battlers into an energetic team with shared ownership of the end-product and the kind of bond that can sustain the group through the challenges ahead.
No One Nos: Learning to Say No to Bad Ideas: 2010-08-03T09:00:01+00:00 - You can't create what clients need when you're too busy saying yes to everything they want. As a user experience designer, it's your job to say no to bad ideas and pointless practices. But getting to no is never easy. Proven techniques that can turn vocal negatives into positive experiences for you, the client, and most importantly, the end-user include citing best practices and simple but powerful business cases; proving your point with numbers; shifting focus from what to who; using the "positive no"; and, when necessary, pricing yourself out.
JavaScript Minification Part II: 2010-07-20T10:00:42+00:00 - Variable naming can be a source of coding angst for humans trying to understand code. Once you’re sure that a human doesn’t need to interpret your JavaScript code, variables simply become generic placeholders for values. Nicholas C. Zakas shows us how to further minify JavaScript by replacing local variable names with the YUI Compressor.
SVG with a little help from Raphaël: 2010-07-20T10:00:02+00:00 - Want to make fancy, interactive, scalable vector graphics (SVGs) that look beautiful at any resolution and degrade with grace? Brian Suda urges you to consider Raphaël for your SVG heavy lifting.
Prefix or Posthack: 2010-07-06T09:00:36+00:00 - Vendor prefixes: Threat or menace? As browser support (including in IE9) encourages more of us to dive into CSS3, vendor prefixes such as -moz-border-radius and -webkit-animation may challenge our consciences, along with our patience. But while nobody particularly enjoys writing the same thing four or five times in a row, prefixes may actually accelerate the advancement and refinement of CSS. King of CSS Eric Meyer explains why.
Supersize that Background, Please!: 2010-07-06T09:00:15+00:00 - Background images that fill the screen thrill marketers but waste bandwidth in devices with small viewports, and suffer from cropping and alignment problems in high-res and widescreen monitors. Instead of using a single fixed background size, a better solution would be to scale the image to make it fit different window sizes. And with CSS3 backgrounds and CSS3 media queries, we can do just that. Bobby van der Sluis shows how.

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Search Engine Watch

Provided courtesy of:
http://searchenginewatch.com/

Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.

How Google Instant Search Will Impact Advertisers: Thu, 9 Sep 2010 14:01:00 +0100 - Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users. ...
How Monitoring Tools Aid in Link Building: Thu, 9 Sep 2010 06:01:00 +0100 - Ranking monitoring definitely isn't dead. A look at drawbacks of available data, why you should monitor rankings and inlinks, which tools to use, and how to use those tools. ...
Creating an Effective Keyword Portfolio Means Understanding the Search Landscape: Thu, 9 Sep 2010 05:02:00 +0100 - This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis. ...
Google Quietly Updates Keyword Tool Accuracy: Wed, 8 Sep 2010 08:01:00 +0100 - Google's latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long term. ...
The Daily Con Job: Rogue Spiders in the Wild: Wed, 8 Sep 2010 07:01:00 +0100 - If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out there are not at all what they make out to be. ...
SEO Blitz: Are You Ready for Some Football!: Wed, 8 Sep 2010 06:01:00 +0100 - How we redesigned and optimized a sports website's team and player pages to gain better coverage in the SERPs. ...
5 Ways to Create an Online Buzz: Wed, 8 Sep 2010 05:01:00 +0100 - Top tips for building an online buzz when you've launched something new and want to boost sales. ...
How to Find the Best Internal Site Pages Based on PageRank and Backlinks: Tue, 7 Sep 2010 06:01:00 +0100 - With this simple process, and two free tools, you can find the best pages on a website to get great links. ...
Social Media Marketing is a PR Function: Tue, 7 Sep 2010 05:01:00 +0100 - The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well with customers. Companies that do these things well will gain a significant competitive edge. ...
Search Trends: Digg vs. Reddit: Mon, 6 Sep 2010 05:01:00 +0100 - Digg users "bury" the new site and have founder Kevin Rose seeing Reddit. A look inside the numbers. ...
Reach Holiday Shoppers Penny-Wise and Pound-Wiser: Fri, 3 Sep 2010 07:01:00 +0100 - To do better in search this holiday season, marketers need to spend less on search. Here's why. ...
Facebook Places: Fit for Local Search or Hype Incarnate?: Fri, 3 Sep 2010 06:01:00 +0100 - Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? ...
Small Business and Search: Where's the Return? (Part 2): Fri, 3 Sep 2010 05:01:00 +0100 - SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. ...
Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying: Thu, 2 Sep 2010 07:01:00 +0100 - These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. ...
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now: Thu, 2 Sep 2010 06:01:00 +0100 - Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...